Web Analytics,GTM,GA4 Server-Side tracking,Facebook Pixel Conversion API Service
Web analytics enable a business to take raw data and uncover patterns to extract valuable insights. As a result, Web analysis helps companies make informed decisions, create a more effective marketing strategy, improve customer experience, streamline operations, and many other things.
Server side tracking is a must for every website. Adblockers, tracking restrictions like ITP, iOS 14, broken javascript all affect the accuracy of the data you collect about website visitors. And these are the main reasons why Facebook, Google, and other platforms highly recommend their users start implementing server-side tracking.
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